All good things must end...

[debgeisler]

...and the Old Spice Guy ad campaign was completed on Friday last. It was an amazing social media marketing campaign, and one I plan to explore with my graduate students in the Fall semester.

Nobody has managed such an engaging and charming social media marketing blitz before without annoying half of the 'net. But, as Mashable notes,

The team behind this amazingly well-run campaign managed to engage half of the Internet, and provoke almost unequivocally positive results from social media sites such as Reddit and Twitter. Hell, even the comments on YouTube were overwhelmingly positive — and that never happens. The Old Spice Twitter account accumulated tens of thousands of new followers and the YouTube videos amassed hundreds of thousands of views.

Analyzing this sucker will keep some of us busy for quite a while to come.

Here is the last, still snicker-worthy video done by Isaiah Mustafa, the sexy dude with the great towel.