Check your pants at the door

[debgeisler]

Budweiser is making more waves of foam at the World Cup, with FIFA forcing upwards of 1,000 Dutch fans to watch a game in their underwear...because their pants promoted another beer. Notes today's BBC:

Up to 1,000 fans had to watch Friday's game against Ivory Coast in underpants after being denied entry because they were wearing the orange lederhosen.

Fifa said a bid at "ambush" marketing - free publicity at the expense of official sponsors - was not allowed.

But Dutch brewery Bavaria defended its decision to give away the lederhosen.

It said no sponsors had the right to tell fans what to wear.

However, FIFA doesn't want a bunch of semi-nude Dutch fans for the game against Argentina, so they are giving anyone who wears the lederhosen a free pair of orange shorts.

Have they no shame? Have they no fashion sense? Have they had too much beer?

Comments

[smofbabe.livejournal.com]

*ahem* If you think this is weird, you do know about the German bellringers, right? Photo at http://www.thesun.co.uk/article/0,,2-2006260845,00.html. Video (with commentary) from an Australia sports announcer comedy team at http://bigpondguide.com/RoyHGDribble06004g_50_.

[debgeisler.livejournal.com]

Oh. My.